How a Grabbing Latte Inside Stores Powers Gen Z Experiential Retail Growth

Stage: Building · Momentum: High · Forecast confidence: Moderate The cafe next to the handbag display isn’t a coincidence. It’s strategy. Retailers from Coach to Uniqlo are wiring coffee counters into their stores to pull in Gen Z shoppers, extend dwell time and keep customers tied to the brand between big-ticket purchases. The model, part […]